In this highly competitive marketplace, information is power. Success or failure often comes down to collecting and utilizing market information effectively to meet customers' needs and hence drive sales and profit. This is particularly true in doing business in the Greater China region. At Actrium Solutions, we provide you with invaluable and in-depth information, which you can rely on, to make the right decisions.

Our research capabilities cover:

• market size analysis
• market growth and segmentation studies
• market share projection
• product concept testing
• consumer attitudes and motivations
• purchase and consumption habits
• brand awareness and preferences
• media consumption patterns
• pricing trend and structures
• retail audit & retail traffic studies
• customer satisfaction measurement
• distribution channels studies
• public opinion
• data mining

Our deliverables include:

• research design
• questionnaire design
• telephone interview
• face-to-face interview
• direct mailing interview
• focus group
• in-depth personal interview
• Omnibus survey
• data analysis and predictions
• report and recommendations